bonfire Logo & Art Direction & Design
Bonfire is a country playlist encompassing indie twang, emo country, and alt folk. Design direction uses blue flames and flying embers as a symbol of the growth of the movement within country music. 60s and 70s-inspired wordmark calls back to the folk songwriter era of Bob Dylan, Joni Mitchell, and Paul Simon.
• Logo • art direction • playlist design • marketing asset suite • OOH
Collaborators: Xinran WangMotion
