APAHM ^{Art Direction & Design}

During Asian American and Pacific Islance Heritage Month in 2022, Amazon Music partnered with AAGC, 88 Rising, IDENTITY Festival, Smithsonian, and more to celebrate AAPI creators. Inspired by graphic motifs and flora from India, China, and Japan.

• Art direction • style guide • playlist design • merch • marketing asset suite • OOH

Collaborators: Elena Avkhimovich ^Motion