50 & Forever ^{Art Direction & Design}

In tribute to 50 years of hip-hop, Amazon Music launched “50 & Forever” in 2023, a series of curated events, livestreams, playlists, original content, and new music featuring artists like J. Cole, Queen Latifah, Snoop Dogg, De La Soul, Nas, Wu-Tang Clan and more. Art direction inspired by the fast-paced and direct methods in which hip-hop first took off.

• Art direction • style guide • marketing asset suite • OOH

Collaborators: Trevor Eld ^CD, Laemy Darisme ^{Co-AD & Design}, Kovalski Jacques ^PM, Xinran Wang and Kim Oldford ^Motion, Droga5 ^{Logo & Strategy}